$$ — 47.3% ABV
One of the original London gins, Tanqueray got its start in Bloomsbury. It has since moved to Scotland, but Tanqueray has not at all forgotten its roots — literal or metaphorical.
Proving that complexity isn't always best, Tanqueray is only made with four botanicals: juniper, coriander, angelica and licorice. Its simplicity and cleanliness has made it the darling of martinis and negronis the world over, allowing it to adopt to new ingredients almost effortlessly.
There are a few other brands under the Tanqueray name, like Tanqueray 10, which is distilled a fourth time with more botanicals. This adds a slightly more complex flavor, but it also makes the spirit more vodka-like. There's also Rangpour, which has added lime and ginger.
However, many bartenders remain opposed to vodka or vodka-like spirits taking the place of more flavorful options, and would rather add lime bitters to order than have to keep a second bottle of Tanqueray on the shelves. The former is a point of preference, and the latter becomes a non-issue if a limed-up gin is always what you'd like to serve.