$$ – 32% ABV — Cherry Pit
Alongside Cointreau, Luxardo's Maraschino Originale is one of the world's most famous and widely used liqueurs. Cherry is a dear flavor to beverage enthusiasts, about as important as citrus, so it's been scrutinized quite thoroughly over the years. What has made Luxardo unique is that their formula includes the extraction of flavor from marasca cherry pits, adding a strange and enjoyable musk to this liqueur. It's not easy to replicate, therefore adding to its ubiquity.
Probably best used as a dash in an Old Fashioned, Luxardo also made a name for itself in lesser known cocktails like the Mary Pickford and the Cuba Libre. It's also often the cherry of choice in a cherry daiquiri. Typically used sparingly, this is a very economical bottle, that fruit stone flavor only needing to be present in minute amounts in order to transform a cocktail.
Not known to rest on their laurels, Luxardo has also put out a competing product in just about every other category, including an amaro, a fernet, an amaretto, a limoncello, a gin... While the original marasca liqueur remains its primary offering, this is another example (like Angostura) of one product becoming so massively influential that it singlehandedly builds an empire.